All the Branded Visuals You Need for Your New Blog (+ FREE Checklist!)

 
 Start your blog on the right foot when it comes to visual branding with this FREE blog brand design checklist! #blogdesign #branddesign #blogbranding #visualbranding #bloggingtips #brandingtips #graphicdesigntips #bloggraphics #socialmediagraphics #visualmarketing
 

There’s a hell lotta bits and pieces that go into starting a blog. Buying a domain, choosing a web host, setting up WordPress/Squarespace… it’s easy to get overwhelmed.

Brand visuals? Yet another thing to add to the to-do list! 😫

Don’t chu worry, my friend. I got your back!

 
 The Ultimate Brand Design Checklist for Your New Blog
 

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I believe that this post has everything you might need to start your blog on the right foot, in terms of visual branding.

Having said that, not every item on this list may be necessary for your blog. It depends on your blog’s design, your marketing strategies, and the social media platforms you’ll use to promote your content. So keep that in mind as you go through this post!

Click to tweet: Start your blog on the right foot when it comes to visual branding with this FREE blog brand design checklist! 📋

Not clear on your blog brand yet? I recommend reading these 2 posts first:

Branding

First things first, you’ll need to gather the basic ingredients for a cohesive visual brand:

Colours

Choose 2 to 5 colours for your blog.

Use your chosen colours only for all your blog visuals and design: your logo, social media graphics, background colours, font colours, etc.

 Colour palette for RachelTanMQ.com

Find colours that match the tone of your blog. You could also use a tool like Adobe Colour CC to create complementary colour schemes.

Feel uninspired? Use Coolors to quickly generate colour palettes!


Tip:

Save your colour hex codes (e.g. #FF1369) in a document which you can easily refer to (brand style guide, Google Docs, plain text file, etc.).


Fonts

Choose 2 to 3 fonts for your blog.

Pick fonts (that match the tone of your blog!) to use for:

  • Headings
  • Subheadings/Accent text
  • Body text

As with your colours, stick to your chosen fonts for all your blog visuals!


Tip:

Check out typespiration.com for font combination ideas.


Logo

Now that you’ve chosen your colours and fonts, it’s time to work on your logo!

If you need help DIY-ing your logo, I recommend checking out this awesome tutorial by Caroline Kelso Zook.

Also, it’s not enough to have just 1 logo for your brand. Here are the different kinds of logos you may need:

Primary logo

Your primary logo is the logo you’d usually use to represent your brand.

 Primary logo for RachelTanMQ.com

Secondary logo(s)

Your secondary logos are different variations of your logo for different purposes.

 Secondary logos for RachelTanMQ.com

Submark(s)/Watermark(s)

A submark is typically an element taken from your primary logo that’s used as a logo variation. Because they’re usually square-ish in size, they’re great to use as profile pictures, favicons or watermarks for your visuals.

A watermark is a logo placed on your visuals to mark them as your own (and to discourage others from stealing your work!).

 Submarks and watermarks for RachelTanMQ.com

Design elements

Now that your logo’s done, it’s time to add the finishing touches to your visual brand with design elements.

Your design elements are any visual elements that you’d add to your designs. They should match with the rest of your branding.

  • Patterns
  • Textures
  • Icons
  • Dividers
  • Illustrations
  • Photography

And with that, you’ve created a solid foundation for your visual brand. This will make it easier to work on the rest of your visuals, which is what we’re gonna do next!

Templates

Create reusable templates to save time and ensure consistency in your designs! It could be as simple as making a copy of a design you’ve already created.

Here are the templates you may need as a blogger:

Social media graphics

  • Blog posts
  • Quotes
  • Quick tips
  • Announcements
  • Infographics
  • Etc.

(See also: 8 Best Practices for Your Blog and Social Media Graphics)


Tip:

Optimise your graphics for different social media platforms by producing them in various aspect ratios, namely:

  • Portrait (for Pinterest)
  • Landscape (for Facebook, Twitter, Google+, LinkedIn)
  • Square (for Instagram)
 Social media graphic sizes

PDF content upgrades

  • Ebooks
  • Workbooks
  • Worksheets
  • Checklists
  • Cheat sheets
  • Etc.

Opt-in graphics

An opt-in graphic is a screenshot or mockup of your content upgrade. Use this to entice your readers into subscribing for your emails!

Example:

 
 Example of an opt-in graphic
 

Tip:

Use Placeit to easily create mockups without Photoshop!


Blog

Now it’s time to work on your blog graphics.

Do note that depending on how your blog is designed, not every item listed here may be needed!

  • Favicon (this is a must-have!)
  • Headshot(s)
  • Hero/Header image(s)
  • Blog categories
  • Blog signature
  • Social media buttons
  • Navigation buttons
  • Sidebar headers

Social media

Make your social media profiles stand out with distinctive brand visuals!

  • Profile picture
  • Cover photo
    • Facebook
    • Twitter
    • Google+
    • YouTube
    • LinkedIn
  • Pinterest board covers
  • Facebook tabs

Tip:

Use the same profile picture on all social media platforms. By doing so, you'll make yourself easily recognisable to your audience.

It’s fine to update your profile picture every now and then, but when you do, don’t forget to do the same for all your profiles!


Email

Here are graphics you may need for your emails:

  • Email header
  • Email signature

Other

Media kit

This is a must-have if you wanna collaborate with brands. Learn more about media kits and what to include in them in this blog post by Melyssa Griffin!

Click to tweet: Start your blog on the right foot when it comes to visual branding with this FREE blog brand design checklist! 📋

 
 The Ultimate Brand Design Checklist for Your New Blog
 

I hate spam (they’re literally the worst!) and promise to keep your information safe.
Read my privacy policy here.


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