Here are some damn good reasons why you should create visual content:
- Tweets with images receive 150% more retweets than tweets without images.
- Facebook posts with images see 2.3X more engagement than those without images.
- Infographics are “liked” and shared on social media 3X more than other any other type of content.
- People following directions with text and illustrations do 323% better than people following directions without illustrations.
Today I’m gonna show you how exactly you can harness the power of visuals for your blog content.
Below is a list of ideas that should be doable by anyone, using free design tools (I recommend Canva for most of the items on this list).
1. Blog post graphics
Let’s start with the easiest one: Graphics to promote your blog posts.
Just slap the title of your blog post on a pretty background, and voilà! 💁🏻 Your blog post just got 100x better (obviously there’s more to it than that, but you get the idea!).
Create your blog post graphics in at least 3 different sizes:
- Portrait (for Pinterest)
- Landscape (for Facebook, Twitter, Google+, LinkedIn)
- Square (for Instagram)
This ensures that your graphics are optimised for different social media platforms.
Who doesn’t love a good inspirational quote? Quotes are especially great for Instagram.
I recommend using quotes that reflect the personality and values of your blog.
You could also use quotes from your blog posts!
Create a document to store all your favourite quotes, so you’ll never run out of ideas for social media posts.
3. Quick tips
This is a lot like quote graphics, except with tips instead of quotes.
Come up with tips that your audience would find helpful!
This is a must-have if you sell products or offer services on your blog. Ask your customers or clients for feedback and showcase the best ones!
Engage your audience by asking them questions, or by conducting informal polls.
The answers you get could even help you come up with ideas for blog posts!
Do you have anything exciting coming up? Why not announce it with a fabulous graphic?
Entice your audience to sign up for your email list, buy your products or do other stuff with a strong call-to-action.
Check out this blog post from CoSchedule to learn how to craft the perfect call-to-action message!
In case you’re not sure what an infographic is, check out Pinterest for examples.
Don’t freak out if infographics seem too complicated to create! Give it a shot by using these free tools:
If you have some artistic talent (or even if you don’t—I mean, just look at xkcd!), you could illustrate mini-comics.
There’s a reason why listicles are so popular: lists are easy to digest and also pretty easy to write.
Take advantage of this fact and come up with lists that your audience would find useful!
Some ideas of what you could do:
- Cheat sheets
- Step-by-step guides
Show off your workspace or give your audience a peek at what you’re currently working on.
12. Sneak peeks
Sneak peeks are a great way to build anticipation for an upcoming launch.
Tease your audience by offering glimpses of what they can expect!
To recap, here are the 12 ways to promote your blog with visual content:
(Btw, the above image is an example of a list graphic. Go ahead, pin it! 😉)
For tips on designing your visual content, check out 8 Best Practices for Your Blog and Social Media Graphics.