Believe it or not, branding isn’t just about logos and design. 😱🤯
It’s about the whole experience you create for your audience, from your content to your marketing strategies. Everything has to come together to tell a cohesive story.
So before you hire a designer or DIY a logo for your blog, put at least some thought into the following:
If you wanna get serious about blogging, it’s important to carefully consider your niche. Doing so would make it easier to come up with blog post ideas and build a loyal following (as people would know what to expect from your blog).
If you need help deciding on your niche, check out this awesome blog post by Meera Kothand!
2. Mission statement
Your mission statement doesn’t have to be boring. All you need is to define what you blog about, your target audience, and the benefit(s) your audience would get from reading your blog. It’s essentially your elevator pitch!
Take mine for example: “I help bloggers get eyeballs on their blog through branding and visual marketing.”
You could also use your mission statement as your tagline, though you may have to tweak it a bit to make it snappy and memorable.
Easy fill-in-the-blanks template:
“I help [target audience] to/get [benefit(s)] by/through [what you blog about].”
3. Brand voice
What’s your brand personality? How can you convey that personality through your writing?
If you wanna be thorough, consider creating a brand voice style guide (check out this excellent example from GoffCreative.com!) that you can refer to whenever you write content. It’d probably take a lot of work, but it’ll help you achieve cohesiveness throughout your online presence.
4. Blog name
The name of your blog is what forms most people’s first impression of your brand. So make it a good one! You don’t have to be clever, just make sure that your blog name succinctly reflects your brand mission and personality.
Of course, if the name of your blog is your own name (like mine is), there’s no need to think about this.
For tips on choosing your blog name, check out this amazing blog post by Raelyn Tan!
5. Domain name
I highly recommend investing in a domain rather than hosting your blog elsewhere, for these (very good) reasons:
It makes you look professional AF. 😎
Having a domain automatically grants you a level of credibility that you wouldn't get otherwise. For starters, you can get your own branded email address (YourName@YourDomain.com)!
Social media platforms come and go. So do free blog/website hosts.
Remember Vine? MySpace? Diaryland? 🤔
The point I’m trying to make here is that you’ll never know when an online service may shut down or go out of style. And when that happens, you’d have to start over again on the next big social media platform/another free website host/etc. Ain’t nobody got time for that!
On the other hand, if you have your own domain, your content and credibility stays intact (as long as you pay your domain registration and hosting fees!).
You have full ownership and control of your content.
Need I say more? 🤷🏻
It’s a lot easier for people to remember.
This is especially true for non-tech-savvy people.
On a related note, I recommend using .com for your domain, since most people are familiar with that.
6. Social media
Consistency is key! Make sure that you can get matching social media handles. Use Namechk to check whether or not your desired username is already taken on various platforms.
Also, focus on the platform(s) where your ideal followers are most likely to be found. (e.g. Instagram for young adults, Pinterest for stay-at-home moms, etc.)
Your tagline could be as simple as: “[what you blog about] for [target audience]” (that's what I use!).
As I’ve mentioned earlier, make sure that your tagline is snappy and memorable.
8. Blog categories
The names of your blog categories can give your audience an idea of what your blog is about. So take the time to think up of categories that are specific to your blog. Check mine out as an example:
- Branding Your Blog
- DIY Design
- Visual Marketing
Also, try to stick to around 2–6 categories.
9. Blogging schedule
How often do you plan to publish? What types of content will you post on certain days?
This doesn't mean that you have to publish new posts everyday (because that would be exhausting… at least for me 😫), you just need to be consistent with your blogging schedule.
10. Social media bio
Use your social media bio to introduce people to your personality and let them know what you do. Feel free to use emojis (but only if they suit your brand)! 😉
11. About page
Your About page is a fabulous opportunity to show off your personality and tell people about your vision for your blog. Check mine out as an example!
Read this blog post from Conversion Minded to learn how to write an About page that grabs attention.
To recap, here are the 11 ways to brand your blog without design:
- Mission statement
- Brand voice
- Blog name
- Domain name
- Social media
- Blog categories
- Blogging schedule
- Social media bio
- About page
Blog Branding Strategy workbook
If you’d like to further work on your blog branding, I’ve created a (FREE!) handy workbook just for you! 💁🏻♀️
Click to tweet: Learn about the 11 ways you can brand your blog WITHOUT design!