Creating a brand style seems easy enough: Just scroll through Pinterest for inspiration, pick some colours and fonts you like, slap on some design elements and call it a day.
Then again, anyone could do that. What if you want something that’s truly one-of-a-kind and accurately reflects who you are? 🤔
Perhaps you're super excited about starting a new blog, but get stuck when it comes to defining the look of it. You want your blog/brand to ooze with your personality, but have no idea where to start! 🤷
To make this process easier, I’ve broken down the steps you can take to develop a personality-fueled visual style:
1. Make a list of things you like.
Write down absolutely anything that comes to your head! Your favourite colours, music, films, role models, superheroes, guilty pleasures, whatever. Get all your eccentricities out—those are the things that make you you! 👩🎤
Here’s a sampling of my list:
- Marvel comics
- Red colour
- Retro futurism
- Pulp magazine covers
- The 80s
- Talking Heads
- New Kids on the Block
2. Create a secret Pinterest board.
Name it whatever you like.
3. Search your list items on Pinterest and pin images that catch your attention.
You don’t necessarily have to do this for every single item on your list. Choose the ones that pique your interest the most.
4. Look for common themes on your Pinterest board.
Some things to look out for:
- Colours: What colours appear most frequently on your board?
- Fonts: If you’ve pinned any images with words on them, what types of fonts did they use?
- Photography/illustration style: Is there any particular style that catches your eye and that you are able to emulate/make your own?
5. Take note of interesting visual elements.
Take note of interesting shapes, patterns, textures, typography, layouts, etc. in your pinned images.
Now, I'm no way in hell suggesting that you copy designs outright. Instead, draw inspiration from the elements you find and put your own spin on them.
For example, my primary logo is inspired by the curved typography often used on titles of superhero comics.
And my submark logo is inspired by the logo for Marvel’s The Defenders Netflix series. I was intrigued by how the word “the” is placed within the letter D and decided to incorporate that idea into my logo.
6. Use your findings as inspiration for your designs.
Now that you’ve done your research, it’s time to start working on your brand visuals!
Don’t be afraid to experiment! However, don’t forget that your designs also have to appeal to your target audience.
If everything goes well, you should end up with a distinctive visual style! 🙌